Global Change Awards is the fashion world’s Nobel Prize – a global innovation competition started in 2015 by the H&M Foundation. Its objective is to find innovations that can help the fashion world change course and become circular. In its first year, 2700 entries were received from 112 countries, and in February 2016 a Global Change Award was presented to five winners in the City Hall in Stockholm. For the 2016 edition of the Global Change Awards, ICON Brands have been retained to produce a communication concept for the Award, as well as generate a buzz about the competition and document its winners. The result: “Laying the ground for future heroes”, a campaign which consists of five inspirational films and an information booklet about the prize, distributed globally and digitally across multiple platforms.