H&M has the most ambitious sustainability goal of the global fashion industry. Not only have they committed to eliminating their carbon footprint completely, but will also start to shrink the footprints of other, completely non-related, industries. Booom! The key here is that H&M will turn their whole value-chain (taking clothes all the way from cotton seeds to ending up in the recycling basket) into something that is actually positive for the climate. And if that’s not all, they have set themselves only until 2040 to make it a reality. A pretty staggering commitment that they found quite hard to convey to people. So we created a simplistic animated film that will hopefully get more people to understand the magnitude of this undertaking.