At ICON Brands, we help some of Sweden’s most successful companies to communicate their message and soul. Some people call it content marketing. Others call it advertising. Or strategic marketing PR. We don’t care what you call it, as long as it inspires, engages and builds loyalty. As long as it is long term, value-driven and passionate we will put our heart into it. So, how can we help you?

We offer: #strategy #contentmarketing #concept #artdirection #copywriting #design #storyline #editorial #film #workshops #lectures 

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Selected projects

BalticWaters2030: Svårt att fatta

HM Global Change Awards

H&M Foundation: Global Change Award 2022

Grant Thornton: In It To Win It


HM Foundation 2020

H&M Foundation 2020

HM Employer branding global

H&M Global Employer Branding: Be You

BalticSea2020: Svårt att fatta

H&M Foundation: Global Change Award

Tiger of Sweden: 1903

ICON magazine: The most inspiring people of our time

IKEA: Sweden Today

Bockholmen: We love to serve you!

Fjällräven: The sustainable way forward