H&M Foundation

GLOBAL CHANGE AWARD

H&M Foundation: Global Change Award 2022

 

For over seven years, Icon Brands has proudly partnered with the H&M Foundation to amplify the impact of the Global Change Award (GCA) - an initiative that seeks groundbreaking innovations to protect and restore the Global Commons. These critical shared resources include biodiversity, climate, land, oceans, and water - essential for the survival, prosperity, and well-being of humanity.

 

Our collaboration for the 2022 Global Change Award centered on showcasing the importance of these resources while celebrating the innovators driving sustainable solutions. Through a holistic creative approach, we delivered a campaign that inspired global engagement and highlighted the urgent need to address humanity’s most pressing challenges.

 

The work included a blend of storytelling and cutting-edge content to reflect the values and ambitions of the H&M Foundation. Icon Brands developed a series of compelling films, social media content, and impactful visuals to communicate the competition's purpose: to catalyze innovation for a safe, fair, and sustainable future.

 

Key aspects of our contribution included:

 

Concept Development

  • Crafting a unified vision that aligned with the Global Commons framework and the H&M Foundation’s mission.

 

Art Direction

  • Designing visually cohesive materials that conveyed urgency and hope.

 

Content Production

  • Producing films, social media posts, and photography to engage a global audience.

 

Copywriting

  • Developing clear and inspiring messaging to amplify the campaign’s voice.

 

Film Production

  • Telling the stories of transformative innovations in a way that resonated emotionally and intellectually.

 

Social Media Strategy

  • Creating and executing a plan to ensure the campaign reached and inspired audiences worldwide.

 

The 2022 Global Change Award marked another milestone in our ongoing partnership with the H&M Foundation. Together, we’ve helped shine a spotlight on game-changing innovations, fostering hope and action for the future of our planet.