H&M Foundation: Global Change Award 2022
For over seven years, Icon Brands has proudly partnered with the H&M Foundation to amplify the impact of the Global Change Award (GCA) - an initiative that seeks groundbreaking innovations to protect and restore the Global Commons. These critical shared resources include biodiversity, climate, land, oceans, and water - essential for the survival, prosperity, and well-being of humanity.
Our collaboration for the 2022 Global Change Award centered on showcasing the importance of these resources while celebrating the innovators driving sustainable solutions. Through a holistic creative approach, we delivered a campaign that inspired global engagement and highlighted the urgent need to address humanity’s most pressing challenges.
The work included a blend of storytelling and cutting-edge content to reflect the values and ambitions of the H&M Foundation. Icon Brands developed a series of compelling films, social media content, and impactful visuals to communicate the competition's purpose: to catalyze innovation for a safe, fair, and sustainable future.
Key aspects of our contribution included:
Concept Development
Art Direction
Content Production
Copywriting
Film Production
Social Media Strategy
The 2022 Global Change Award marked another milestone in our ongoing partnership with the H&M Foundation. Together, we’ve helped shine a spotlight on game-changing innovations, fostering hope and action for the future of our planet.