grant thornton
in it to win it
Grant Thornton: In it to win it
Grant Thornton’s commitment to empowering entrepreneurs extends beyond financial growth - it’s about inspiring action for a sustainable future. To bring this vision to life, Icon Brands developed In It To Win It, a bold and dynamic initiative designed to equip entrepreneurs with the knowledge and tools needed to drive sustainable practices while enhancing profitability.
At the core of the campaign was a simple but powerful idea: with greater knowledge comes greater opportunities. By educating and inspiring business leaders to take action, In It To Win It encourages entrepreneurs to embrace sustainability not just as a responsibility but as a competitive advantage.
Icon Brands worked closely with Grant Thornton to craft a concept that would resonate with their audience and align with their values. From strategic messaging to captivating visuals, the campaign highlighted the intersection of sustainability and business success, motivating entrepreneurs to think bigger and act smarter.
Key contributions included:
Concept Development
- Creating the overarching theme and strategy to communicate the importance of sustainability in entrepreneurship.
Art Direction
- Designing visuals that captured the initiative’s forward-thinking and action-oriented spirit.
Copywriting
- Crafting compelling messages that connected with entrepreneurs on both an emotional and practical level.
Film Production
- Developing a series of engaging films that brought the In It To Win It story to life, showcasing real-world examples and actionable insights.
Content Creation
- Producing a range of materials to support the campaign across digital and traditional platforms.
The In It To Win It campaign positioned sustainability as a core element of entrepreneurial success, blending purpose with profitability. By combining inspiration with practical guidance, Grant Thornton and Icon Brands delivered a message of optimism and opportunity, empowering business leaders to make a lasting impact.